Stoyan Krivoshiyski

Digital Marketing Strategist | E-commerce Architect | Media Buying Expert

Built to scale. Wired for growth.

I’m Stoyan — a digital strategist with 10+ years of experience launching e-commerce brands, leading high-risk media buying, and scaling logistics across global markets.

From Meta to Taboola, from cloakers to CRMs — I build performance-driven systems that convert, optimize, and scale with control.

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Career Journey

Aug 2024 – Present

💼 Digital Marketing Specialist

Zmatic OU
Spearheading access to global ad accounts and optimizing high-risk media buying operations with full-stack infrastructure support.
  • Identifying and negotiating partnerships with global advertising agencies to acquire ad accounts.
  • Managing agency relationships to secure and maintain access to premium advertising platforms.
  • Consulting internal sales teams on best practices across Google, Meta, Bing, TikTok, Taboola, Outbrain, and DSPs, including strategies for Black Hat advertising.
  • Setting up and managing anti-detect browsers, proxies, cloaking systems, and security measures to support both compliant and non-compliant advertising strategies.
  • Ensuring account readiness, performing initial setup for both White Hat and Black Hat clients, and monitoring ad spend for optimal performance.
  • Overseeing financial agreements and transactions with partner agencies, ensuring smooth account funding and compliance risk management.
2021 – 2024

🚀 E-Commerce Start-Up Founder

Terex Trade LTD
Launched multiple Nutra brands across international markets, handling everything from sourcing to full-stack marketing execution.
  • Led the development and launch of multiple Nutra brands, overseeing branding, product design, and supply chain management.
  • Negotiated with manufacturers in China and the EU to produce high-quality private-label supplements.
  • Managed logistics, fulfillment, and international product imports across multiple markets.
  • Built high-converting WordPress and Elementor-based landing pages optimized for performance marketing.
  • Executed large-scale Meta (Facebook) advertising campaigns, managing a total ad spend of over $250K.
  • Acquired deep expertise in Black Hat marketing tactics, ensuring successful ad placements for restricted product categories.
  • Developed affiliate partnerships, working with top networks such as Dr.Cash, CAP House, Aff1, Terra Leads, and AdCombo.
  • Launched and managed a Kenya-based call center to support sales and customer service operations.
  • Ran multi-channel media buying strategies, including Taboola (native ads) and PropellerAds (pop traffic).
  • Gained hands-on experience in Google Ads, contributing to multi-platform ad strategies.
2016 – 2021

🌍 Business Development & Market Expansion Lead

Novaleads LLC / Dantek LTD
Expanded commercial and logistics networks across 3 continents with a strategic focus on B2B partnerships and field ops.
  • Led market expansion across 20+ countries in Africa, the Middle East, and Europe, establishing a commercial network that significantly increased revenue and brand penetration.
  • Managed and developed teams – Headed a diverse team of 40+ people across multiple countries, including direct oversight of call centers in Morocco, Kenya, and Egypt, ensuring smooth remote operations.
  • Built and optimized logistics pipelines – Secured partnerships with local suppliers, fulfillment centers, and logistics hubs, ensuring seamless import, export, and last-mile delivery across complex markets.
  • Negotiated high-stakes deals on-site – Traveled across Africa and the Middle East to negotiate directly with subcontractors, securing supply chain stability and competitive pricing.
  • Oversaw financial strategy – Managed distribution agreements, pricing structures, and financial protocols, conducting detailed profit analysis to guide strategic decisions.
  • Developed strong regional expertise – Built an extensive business network across Africa, working closely with key players in logistics, e-commerce, and local distribution.
2015 – 2016

📦 Senior Logistics Manager

Novaleads LLC / Dantek LTD
Directed EU-wide operations across 30+ brands, focusing on delivery reliability and fulfillment systems.
  • Led a logistics team of 6, overseeing EU-wide supply chain operations for 30+ brands.
  • Managed stock flow, supplier relations, and fulfillment to optimize delivery timelines and reduce operational inefficiencies.
  • Implemented performance tracking systems to enhance efficiency in shipping, returns, and anomaly resolution.
  • Trained and mentored junior logistics managers, improving operational leadership and alignment across departments.
2014 – 2015

🛠️ Brand Developer

Novaleads LLC / Dantek LTD
Built private-label products from scratch and managed end-to-end production and import cycles.
  • Researched and developed new product lines, establishing manufacturer partnerships in China.
  • Managed production orders, logistics, and customs clearance to ensure timely product availability.
  • Oversaw quality control processes to maintain high product standards before market entry.
2013 – 2014

🚚 Courier Business Consultant

Ramus Medical
Built a courier service startup from zero, covering permits, tech, and customer acquisition.
  • Established a courier company from the ground up, ensuring full legal compliance and securing necessary permits.
  • Led software and website development, aligning systems with operational and regulatory requirements.
  • Negotiated transport routes, secured business contracts, and built an initial B2B and B2C client network.
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Core Skills & Tools

Performance Marketing
Meta Ads, Google Ads, Bing, TikTok, Taboola, Outbrain, PropellerAds
Landing Pages
WordPress, Elementor, conversion copywriting, A/B testing
Automation Tools
PowerShell and Python Scripts, Make, ChatGPT, retooling workflows and lead pipelines
Tracking & Analytics
Google Analytics, GTM, Pixels
Affiliate Marketing
Offer setup, testing, tracking, payout models, optimization
Cloaking Infrastructure
Antidetect browser setups, proxies, cloakers, blackhat stack safety
Team Leadership
Hiring, remote management, coaching, scaling internal operations
Cross-border Logistics
Supplier sourcing, fulfillment setup, EU/EMEA delivery and import/export ops
B2B Development
Agency relations, dealmaking, market expansion across 20+ countries
CRM & Tech Stack
Onboarding flows, customer journeys, segmentation, email automation

Education

Master’s in Marketing and Strategic Planning
University of National and World Economy (UNWE), Sofia
Advanced coursework in market analysis, brand strategy, campaign planning, and business development. Focus on combining analytical thinking with creative execution in high-stakes environments.
Bachelor’s in International Relations
Sofia University “St. Kliment Ohridski”
Interdisciplinary studies in international economics, diplomacy, and European law. Developed strategic insight into cross-border policy and multicultural communication — foundational for global marketing roles.
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